Highlight clip from the full recording of the Everything Marketplaces Group Chat #023 (10/13) with Chris Bakke.

Highlight clip from the full recording of the Everything Marketplaces Group Chat #023 (10/13) with Chris Bakke.

Highlight clip from the full recording of the Everything Marketplaces Group Chat #023 (10/13) with Chris Bakke.

Recording of the Everything Marketplaces Group Chat #023 (10/13) with Chris Bakke.

Highlight clip from the full recording of the Everything Marketplaces Group Chat #022 (10/6) with Tim Fung, who is the Co-founder & CEO of Airtasker.

Highlight clip from the full recording of the Everything Marketplaces Group Chat #022 (10/6) with Tim Fung, who is the Co-founder & CEO of Airtasker.

Highlight clip from the full recording of the Everything Marketplaces Group Chat #022 (10/6) with Tim Fung, who is the Co-founder & CEO of Airtasker.

Recording of the Everything Marketplaces Group Chat #022 (10/6) with Tim Fung, who is the Co-founder & CEO of Airtasker.

Recording of the Everything Marketplaces Group Chat #021 (9/29) with Rob Petrozzo, who is the Co-founder and Chief Product Officer at Rally.

Recording of the Everything Marketplaces Group Chat #020 (9/22) with Jay Patel, who is currently the Director of Product Management at Science Exchange.

Recording of the Everything Marketplaces Group Chat #019 (9/15) with Ravi Mehta, who was previously Chief Product Officer at Tinder, then prior Product at Facebook and Tripadvisor.

Recording of the Everything Marketplaces Group Chat #018 (9/8) with Eli Randel, who is currently the Chief Strategy Officer at CREXi.

Recording of the Everything Marketplaces Group Chat #017 (9/1) with Sahil Lavingia, who is the Founder of Gumroad.

Highlight clip from the full recording of the Everything Marketplaces Group Chat #016 (8/25) with Sander Daniels, Founder of Thumbtack.

Highlight clip from the full recording of the Everything Marketplaces Group Chat #016 (8/25) with Sander Daniels, Founder of Thumbtack.

Highlight clip from the full recording of the Everything Marketplaces Group Chat #016 (8/25) with Sander Daniels, Founder of Thumbtack.

Recording of the Everything Marketplaces Group Chat #016 (8/25) with Sander Daniels, Founder of Thumbtack.

Recording of the Everything Marketplaces Group Chat #015 (8/18) with Bryan Clayton, who is the CEO of GreenPal.

Highlight clip from the full recording of the Everything Marketplaces Group Chat #014 (8/11) with Brandon Werber, who is the CEO & founder of Airvet.

Highlight clip from the full recording of the Everything Marketplaces Group Chat #014 (8/11) with Brandon Werber, who is the CEO & founder of Airvet.

Recording of the Everything Marketplaces Group Chat #014 (8/11) with Brandon Werber, who is the CEO & founder of Airvet.

Recording of the Everything Marketplaces Group Chat #013 (8/4) with Shaun Sims, who is currently the Director of Product Management at RigUp.

Recording of the Everything Marketplaces Group Chat #012 (7/28) with Lenny Rachitsky, who was previously product & growth at Airbnb.

Highlight clip from the full recording of the Everything Marketplaces Group Chat #011 (7/21) with Tom Wang, who is the Chief Product Officer at Turo.

Highlight clip from the full recording of the Everything Marketplaces Group Chat #011 (7/21) with Tom Wang, who is the Chief Product Officer at Turo.

Recording of the Everything Marketplaces Group Chat #011 (7/21) with Tom Wang, who is the Chief Product Officer at Turo.

Highlight clip from the full recording of the Everything Marketplaces Group Chat #009 (7/7) with Daniel Doubrovkine, who is at AWS Data Exchange and was previously CTO at Artsy.

Highlight clip from the full recording of the Everything Marketplaces Group Chat #009 (7/7) with Daniel Doubrovkine, who is at AWS Data Exchange and was previously CTO at Artsy.

Recording of the Everything Marketplaces Group Chat #009 (7/7) with Daniel Doubrovkine, who is at AWS Data Exchange and was previously CTO at Artsy.

Highlight clip from the full recording of the Everything Marketplaces Group Chat #008 (6/30) with Dave Lu, who is the Co-founder at Pared.

Highlight clip from the full recording of the Everything Marketplaces Group Chat #008 (6/30) with Dave Lu, who is the Co-founder at Pared.

Recording of the Everything Marketplaces Group Chat #008 (6/30) with Dave Lu, who is the Co-founder at Pared.

Highlight clip from the full recording of the Everything Marketplaces Group Chat #007 (6/23) with Josh Breinlinger.

Recording of the Everything Marketplaces Group Chat #007 (6/23) with Josh Breinlinger.

Highlight clip from the full recording of the Everything Marketplaces Group Chat #006 (6/16) with Andrew Cunningham, VP of Product at Outdoorsy.

Highlight clip from the full recording of the Everything Marketplaces Group Chat #006 (6/16) with Andrew Cunningham, VP of Product at Outdoorsy.

Highlight clip from the full recording of the Everything Marketplaces Group Chat #006 (6/16) with Andrew Cunningham, VP of Product at Outdoorsy.

Recording of the Everything Marketplaces Group Chat #006 (6/16) with Andrew Cunningham, VP of Product at Outdoorsy.

Highlight clip from the full recording of the Everything Marketplaces Group Chat #005 (6/9) with Angela Tran, General Partner at Version One Ventures.

Highlight clip from the full recording of the Everything Marketplaces Group Chat #005 (6/9) with Angela Tran, General Partner at Version One Ventures.

Highlight clip from the full recording of the Everything Marketplaces Group Chat #005 (6/9) with Angela Tran, General Partner at Version One Ventures.

Recording of the Everything Marketplaces Group Chat #005 (6/9) with Angela Tran, General Partner at Version One Ventures.

Recording of the Everything Marketplaces Group Chat #004 (5/26) with Juho Makkonen, CEO/Co-founder of Sharetribe.

Recording from The Marketplace Conference 2023 panel on the state of fundraising for marketplaces.

Amazon, Etsy, OpenTable, Thumbtack, Uber, Instacart, Airbnb — the rise of successful marketplaces is upon us. Marketplaces are..

When capital flows like water, many ideas seem like great standalone businesses. A 13-year bull run led to predictions of the unbundling of Craigslist, Facebook, eBay, LinkedIn, Reddit..

The “atomic network” is the smallest network needed that can stand on its own..

Crossover network effects: When supply becomes demand in a marketplace and demand becomes supply.

How marketplaces like Instacart, OpenTable, Caviar, Grubhub, and others approached expanding into additional markets.

How fast growing labor marketplaces like Thumbtack, Hired, Pared, Instawork, & more kickstarted supply.

After overcoming the chicken-or-egg problem, we see that marketplace Founders commonly overfit their growth strategies to existing playbooks..

For marketplaces, choices about payment processing are often really about business models and product strategy..

For most marketplaces, there are three main strategies for supply differentiation: comprehensiveness, exclusivity, and curation..

Broadly speaking, there are two types of startups I meet with as a VC: those reinventing an existing market and those creating a new one..

A pitch deck template you can copy & use for your marketplace.

A while back I posted the matrix FJ Labs uses to evaluate marketplace startups..

It’s remarkable how much new growth we unlocked at Trulia once we understood the counterintuitive truths of pricing..

As your business grows and evolves, your decision will have broad implications for brand identity, growth strategy..

The network effect between supply and demand is the defining feature of a marketplace - sacrificing this in the pursuit...

Recording of the 1/20 Everything Marketplaces Workshop on marketplace insurance led by Matheus Riolfi.

If you’re a Founder looking to fundraise venture capital, the first thing you need to understand about the process is that it’s far..

On a recent trip, I experienced something on the Uber app that I don’t recall seeing in recent times. After a minute or so of waiting, I saw this..

Network effects are one of the most important dynamics in software and marketplace businesses. But they’re often spoken of in a binary way..

Since Benchmark’s investment in Ebay 15 years ago, we have been fascinated by online marketplaces. Entrepreneurs..

Airbnb and Doordash ripped to a collective market cap well over $100B. They're also two more data points in a long trend..

Recording of the 1/13 Everything Marketplaces Workshop on Marketplace Legal, Risk, & Compliance led by Jeremy Gottschalk from Marketplace Risk.

Recording of the 11/4 Everything Marketplaces workshop on building & operating a no code marketplace with Connor Finlayson.

Recording of the 10/21 Everything Marketplaces workshop on fundraising for early stage marketplaces led by Fabrice Grinda from FJ Labs.

Recording of the 9/30 Everything Marketplaces workshop on marketplace payments, considerations for marketplace operators, and more as led by the Stripe team.

Recording of the 7/22 Everything Marketplaces workshop on search & ranking with Zach Conn, who is the founder of Relevance and previously at Hipcamp.

Josh Breinlinger's presentation from the second annual Marketplace Conference on lessons from 3 Billion+ marketplaces..

One of the questions I get a lot is, “Is there any white space left to build a consumer marketplace?” I get it..

The #1 question I got after publishing my Hierarchy of Marketplaces series is how to know if you are on the right track in Level 1 as you wait for your cohorts to mature..

Marketplaces that are able to scale the hierarchy build dominant “winner take most” value. What is required to get there is a focus not on GMV, but on creating happiness..

Lenny presents rare insights from 17 of today's biggest marketplaces, including Airbnb, DoorDash, Thumbtack, Etsy, Uber and many more at Refresh Miami.

This is session of Technology-enabled Blitzscaling features Reed Hoffman interviewing Brian Chesky, the Co-Founder and CEO of Airbnb.

Last week we hosted our first virtual B2B marketplace meetup, bringing together attendees from all over the world. Here are their top tips and trick for building and scaling B2B marketplaces..

When people think about marketplaces, they usually assume it’s all about matching the demand and supply side. The reality is that it involves so much more than that, particularly when it comes to B2B..

Almost 2 years ago, I published an overview of the European B2B marketplace landscape. Since then, the ecosystem has rapidly expanded. There are now over 300..

The growth teams at Uber and Airbnb occasionally met over the years to share best practices, brainstorm ideas, and share observations on the startup world. I’ve had..

As a VC firm focused on both SaaS and marketplaces, we have not only witnessed the rise of the “SaaS enabled marketplace” hybrid model, but also..

oday, we’ll look at the growth dynamics behind the gig economy, and why some companies flourished while others like TaskRabbit..

Many Internet marketplaces also have a rake or vig. The percentage rake is the amount that the marketplace charges as a percentage of GMS ..

As investors and advisors in over 60 early-marketplace startups, we’ve paid close attention to what it takes to get marketplaces started. Which comes first..

The six years I spent building products at Airbnb, scaling the marketplace over 100X, transformed how I understand..

On my first day at Airbnb, in early 2011, I walked in to see cofounder Joe Gebbia building..

Joining Erik on this episode are Dan Hockenmaier, Casey Winters, and Lenny Rachitsky discussing how marketplaces have evolved over the last several years.

Marc McCabe, partner at Oyster Capital & former Airbnb, joins Erik on this episode to discuss fundraising..

Casey’s first sequencing business models essay talked about the transition from a SaaS business model to marketplace business model, and..

Prior to Pinterest, I worked on two sided network businesses my entire career, for apartment rentals (Apartments.com), real..

Frequency creates habit which creates loyalty which creates profit. Uber and Lyft are successful because consumers need..

When building a marketplace, most companies strive to excel on all fronts: high frequency, high retention, and (relatively) high transaction..

From a business standpoint, we know marketplaces are challenging to scale; from a conversational perspective, we’ve come to realize..

We’re often asked by Founders and other investors what we look for in marketplaces. It depends..

Online marketplaces are undergoing a Renaissance as entrepreneurs innovate on an entirely new generation of them. But as..

On the surface, marketplaces seem fairly straightforward — you match supply and demand to make the marketplace work. But..

What makes marketplace business models so attractive, especially as compared to classic ecommerce and retail? Hint..

The top-earning writer on the paid newsletter platform Substack earns more than $500,000 a year from reader subscriptions..

There might be no more beloved image of the American entrepreneurial spirit than that of neighborhood kids who open a sidewalk lemonade..

A few months ago, I wrote about the questions that we typically ask when evaluating a marketplace opportunity. Now, we have put together a KPI template for marketplaces.