All Resources > Marketplace School

An online program & course for launching a marketplace startup

We've created a self-guided online course to help you go from idea to successful marketplace startup. Learn from the best marketplace founders & leaders at your own pace so you can launch a marketplace in 1-2 weeks.


Course lessons & modules in the Marketplace School curriculum


Marketplaces launched
using Marketplace School


Community members
discussing course curriculum

What is Marketplace School?

Marketplace School is a self-guided online course that we've created to help aspiring marketplace founders learn how to build, launch, & scale a marketplace startup. We cover every step along the way of going from initial idea, launch, to even considerations when scaling at the later stages. Marketplace School is self-guided, online, and helps you launch a marketplace in 1-2 weeks.

A preview of the Marketplace School curriculum

The self-guided online course is broken down into the following stages

01. Welcome
02. Introduction to marketplaces
03. Idea stage
04. Getting started
05. Building & launching
06. Supply & demand
07. Marketing, expansion, & growth
08. Fundraising
09. Marketplace operations, team building, & hiring
10. Network effects
11. Marketplace founder advice & tips
12. Summary
13. Extra resources & $50k in deals on tools & services

How it works

Register for Marketplace School
Take the first step in starting a successful marketplace by joining Marketplace School. Create an account for FREE in a few minutes.
Take our self-guided online course
Take our self-guided course online that will take you through all of the steps required to build, launch, & scale a marketplace startup.
Start a marketplace & become a founder
Use our online course to take action & the steps to build your marketplace startup over the course of a few weeks.

Learn from the best in marketplaces

The course is led by instructor(s) (like Yoroomie) to help guide you through curriculum, which includes some of the best experience & insights shared by 130+ group chat guests. This includes founders & leaders of top marketplaces like Thumbtack, Turo, Outdoorsy, Airbnb, Uber, Whatnot, Slice, and Reibus, along with leading investors like Andrew Chen, Pete Flint, Jeff Fluhr, and more.

If you're looking to learn from some of the most experienced marketplace founders, leaders, & investors, Marketplace School is for you. You can also find some of the Marketplace School content on our Marketplace Knowledge Hub here.


Is there an additional cost to access Marketplace School?

Marketplace School is available to all Everything Marketplaces members, so included in our community membership. This is an initiative by Everything Marketplaces and we believe that marketplaces are some of the most complex, challenging, but rewarding types of startups, so it should be easier to start one. We want to inspire, educate, and bring together the most ambitious marketplace founders, so we're not charging an additional cost for our members to access Marketplace School.

Who is Marketplace School for?

Marketplace School is for aspiring and current marketplace founders. We've broken down the course & curriculum into 12 lessons with 100+ modules, covering every step from idea stage to fundraising, hiring, and later stage topics. If you're ambitious, motivated, and looking to start a marketplace startup, Marketplace School is for you. You will probably find going back through some of the earlier lessons & modules helpful to reinforce specific learnings.

I haven't started my marketplace yet, so am I ready for Marketplace School?

Yes! We welcome everyone and that includes aspiring marketplace founders that might not even have their big idea yet. The curriculum is designed to help you think through your idea, help you understand the nuances of marketplaces, and we even provide you with specific resources you can use at the earliest stages to help go from idea to launch.

What can I expect from being part of Marketplace School?

By being part of Marketplace School, you're immediately part of an ambitious group of marketplace founders, teams, & leaders. You'll gain access to a course that's broken down into lessons & modules where you can go from idea to launched marketplace in 1-2 weeks. The course is self-guided, but you'll be able to interact with the instructor(s), other Marketplace School students, and also have access to the Everything Marketplaces community following.

How do I get started with Marketplace School?

To get started with Marketplace School, you'll need to login to your Everything Marketplaces user account and can then access it directly in the community here. You'll also see our user manual we've created to help you get started.

If you're not a current Everything Marketplaces member, you can request to join the community here.

Learn from the best marketplace founders & leaders

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