Recording of the Everything Marketplaces Group Chat #211 (4/21) with Michael Wolf, who’s the CEO of ResortPass. ResortPass is a marketplace for booking day access to hotel amenities like pools, gyms, and spas. ResortPass is used by over 2,000 hotel partners and operates in over 400 cities. Prior to joining ResortPass, Michael was the Head of Operations at ClassPass.

‍0:05 Intro
‍0:57 Michael's background
‍2:19 Key learnings from ClassPass
‍3:42 An overview of ResortPass when Michael joined
‍6:22 The importance of aligning marketplace incentives
‍8:48 How ResortPass creates awareness & eduction with consumers
‍10:19 Challenges with seasonality
‍11:22 The supply strategy for ResortPass
‍12:35 How ResortPass manages liquidity as a hyperlocal marketplace
‍13:32 The new market launch playbook for ResortPass
‍14:32 How ResortPass is leveraging AI
‍16:27 The ResortPass team
‍17:37 Tips for marketplace founders
‍20:11 Group Q&A on mistakes founders make when building "ClassPass for x" marketplaces
‍21:35 Group Q&A on supplier incentives
‍23:29 Group Q&A on selling to hotels
‍24:53 Group Q&A on tips for selling to supply
‍26:43 Group Q&A on the sales team structure for ResortPass
‍29:01 Group Q&A on levers for increasing repeat bookings
‍29:59 Group Q&A on marketplace inventory
‍32:33 Group Q&A on competing with hotels offering direct bookings
‍36:00 Parting marketplace advice
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Michael on Twitter/X: https://www.x.com/michaelwolf42
Michael on LinkedIn: https://www.linkedin.com/in/wolfm
ResortPass: https://www.resortpass.com
Mike (Yoroomie) on Twitter/X: ⁠⁠⁠⁠⁠https://www.x.com/yoroomie⁠⁠⁠⁠⁠⁠
Mike (Yoroomie) on LinkedIn: ⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/yoroomie
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You can also find this group chat in audio format as an episode on our Everything Marketplaces podcast on Apple Podcasts and Spotify. You can also connect with marketplace founders & leaders from our group chats in the Everything Marketplaces community.