Recording of the Everything Marketplaces Group Chat #193 (6/24) with Adi Thacker, who's currently the Vice President of Monetization & Ads at Poshmark, which is one of the largest social commerce & fashion marketplaces. Prior to joining Poshmark, Adi was the Head of Product at TikTok where he led the TikTok Creative Exchange (TTCX) and before that was the Product Lead for Facebook Marketplace Monetization & Ads.
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0:05 Intro
‍1:05 Adi's background
‍2:04 Adi's learnings from Facebook Marketplace & TikTok
‍8:08 What led Adi to joining Poshmark & leading monetization
‍9:55 Marketplace take rates
‍12:32 Considerations & tips for changing take rates
‍15:45 Monetizing using value-add services
‍20:06 Mistakes founders make with using ads too early
‍20:52 Tips for monetizing using ads
‍22:21 How AI is impacting marketplaces
‍24:57 Trends with resale marketplaces & fashion
‍27:50 Tips for early-stage marketplace founders
‍29:25 Group Q&A on displaying marketplace ads
‍31:53 Group Q&A on initially testing ads
‍34:04 Group Q&A on Facebook Marketplace not being transactional
‍36:59 Group Q&A on lowering fees to attract power sellers
‍38:37 Group Q&A on making early product decisions
‍41:43 Parting marketplace advice
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Adi on LinkedIn: https://www.linkedin.com/in/adityathacker
Poshmark: https://www.poshmark.com‍
Mike (Yoroomie) on Twitter/X: https://www.x.com/yoroomie
Mike (Yoroomie) on LinkedIn: https://www.linkedin.com/in/yoroomie
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You can also find this group chat in audio format as an episode on our Everything Marketplaces podcast on Apple Podcasts and Spotify. You can also connect with marketplace founders & leaders from our group chats in the Everything Marketplaces community.