Starting & Scaling StockX Into A $3B+ Sneaker Marketplace With Josh Luber | EM Group Chat #197

Group Chats
Videos
P2P Marketplaces
Josh Luber

Recording of the Everything Marketplaces Group Chat #197 (8/5) with Josh Luber. Josh previously started StockX, which has scaled to become the largest marketplace for authenticated sneakers and collectibles. StockX has also been noted as one of the fastest growing consumer marketplaces and they've raised over $690M+ in venture capital (at a $3.8B valuation). In addition to starting StockX, Josh also started Fanatics and has more recently started Ghostwrite.

0:05 Intro
1:08 Josh's background
3:12 The first steps for starting StockX
7:34 How StockX uses a bid/ask model
12:14 How StockX leverages data
16:10 How StockX built & scaled a program to authentic items in-house
18:59 Pivotal moments of growth for StockX
22:04 How StockX launched new categories
23:27 The early fundraising journey for StockX
27:04 Key learnings from StockX
34:06 Group Q&A on key levers StockX used to drive growth
37:14 Group Q&A on StockX seller fees
40:48 Group Q&A on buyer & seller overlap with categories
43:00 Group Q&A on category expansion
45:58 Group Q&A on how resale marketplaces can leverage AI
48:04 Parting marketplace advice

Josh on Twitter/X: https://www.x.com/joshluber
Josh on LinkedIn: https://www.linkedin.com/in/joshluber
StockX: https://www.stockx.com
Ghostwrite: https://www.ghostwrite.com
Mike (Yoroomie) on Twitter/X: https://www.x.com/yoroomie
Mike (Yoroomie) on LinkedIn: https://www.linkedin.com/in/yoroomie

You can also find this group chat in audio format as an episode on our Everything Marketplaces podcast on Apple Podcasts and Spotify. You can also connect with marketplace founders & leaders from our group chats in the Everything Marketplaces community.