Recording of the Everything Marketplaces Group Chat #204 (1/13) with John Armstrong. John was previously the Founder & CEO of Reibus, which scaled to become one of the largest B2B marketplaces for industrial metals. Reibus raised over $100M+ in capital from top investors like Battery Ventures, Bowery Capital, and SoftBank while John was the CEO.

0:05 Intro
‍1:05 John's background
‍2:24 How John started Reibus
‍4:41 Taking the managed marketplace approach
‍6:10 How Reibus prevented disintermediation
‍7:30 How Reibus launched a logistics business
‍11:35 External risks for Reibus that impacted the business
‍12:24 Growth & expansion for Reibus
‍13:47 What was key for Reibus breaking through
‍15:44 John's key learnings from Reibus
‍18:40 How B2B marketplaces like Reibus can leverage AI
‍22:05 Tips for B2B marketplace founders
‍24:17 Group Q&A on curation & quality for supply at Reibus
‍26:48 Group Q&A on customer adoption
‍31:49 Group Q&A on pricing learnings from Reibus
‍33:42 Group Q&A on negotiation flows
‍35:56 Group Q&A on offering customer financing
‍37:48 Group Q&A on payments for B2B marketplaces
‍41:00 Group Q&A on B2B marketplace opportunities
‍43:03 Parting marketplace advice
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John on LinkedIn: https://www.linkedin.com/in/john-b-armstrong
Mike (Yoroomie) on Twitter/X: https://www.x.com/yoroomie
Mike (Yoroomie) on LinkedIn: https://www.linkedin.com/in/yoroomie
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You can also find this group chat in audio format as an episode on our Everything Marketplaces podcast on Apple Podcasts and Spotify. You can also connect with marketplace founders & leaders from our group chats in the Everything Marketplaces community.