Marketplace Knowledge Hub

We've curated the best blog posts, podcasts, videos, & other content for building, operating, & scaling marketplace startups. If you'd like to submit content to be reviewed & added, you can do so here.
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Showing 35 of 155+ Results
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Everything Marketplaces Group Chat #015 Bryan Clayton, CEO of GreenPal

Everything Marketplaces Group Chat #015 Bryan Clayton, CEO of GreenPal

Bryan Clayton
Group Chats
Videos
B2C Marketplaces
Recording of the Everything Marketplaces Group Chat #015 (8/18) with Bryan Clayton, who is the CEO of GreenPal.

Raising $14M Right After Launching

Raising $14M Right After Launching

Brandon Werber
Group Chats
Videos
Fundraising
Highlight clip from the full recording of the Everything Marketplaces Group Chat #014 (8/11) with Brandon Werber, who is the CEO & founder of Airvet.

The Airvet Story & How It Started

The Airvet Story & How It Started

Brandon Werber
Group Chats
Videos
Idea stage
Pre-launch
Highlight clip from the full recording of the Everything Marketplaces Group Chat #014 (8/11) with Brandon Werber, who is the CEO & founder of Airvet.

Everything Marketplaces Group Chat #014 Brandon Werber, CEO & Founder of Airvet

Everything Marketplaces Group Chat #014 Brandon Werber, CEO & Founder of Airvet

Brandon Werber
Group Chats
Videos
B2C Marketplaces
Recording of the Everything Marketplaces Group Chat #014 (8/11) with Brandon Werber, who is the CEO & founder of Airvet.

Everything Marketplaces Group Chat #013 Shaun Sims, Product at RigUp

Everything Marketplaces Group Chat #013 Shaun Sims, Product at RigUp

Shaun Sims
Group Chats
Videos
Product
Recording of the Everything Marketplaces Group Chat #013 (8/4) with Shaun Sims, who is currently the Director of Product Management at RigUp.

Everything Marketplaces Group Chat #012 Lenny Rachitsky (Previously Airbnb)

Everything Marketplaces Group Chat #012 Lenny Rachitsky (Previously Airbnb)

Lenny Rachitsky
Group Chats
Videos
Product
Growth
Recording of the Everything Marketplaces Group Chat #012 (7/28) with Lenny Rachitsky, who was previously product & growth at Airbnb.

How Turo Launched & Scaled Nationwide As A Marketplace

How Turo Launched & Scaled Nationwide As A Marketplace

Tom Wang
Group Chats
Videos
Launch
Growth
Highlight clip from the full recording of the Everything Marketplaces Group Chat #011 (7/21) with Tom Wang, who is the Chief Product Officer at Turo.

The Earliest Days Of Turo & How It Evolved As A Marketplace

The Earliest Days Of Turo & How It Evolved As A Marketplace

Tom Wang
Group Chats
Videos
Business models
P2P Marketplaces
Highlight clip from the full recording of the Everything Marketplaces Group Chat #011 (7/21) with Tom Wang, who is the Chief Product Officer at Turo.

Everything Marketplaces Group Chat #011 Tom Wang, Chief Product Officer At Turo

Everything Marketplaces Group Chat #011 Tom Wang, Chief Product Officer At Turo

Tom Wang
Group Chats
Videos
P2P Marketplaces
Product
Recording of the Everything Marketplaces Group Chat #011 (7/21) with Tom Wang, who is the Chief Product Officer at Turo.

Artsy Open Source & The Benefits Of Being An Open Source Startup

Artsy Open Source & The Benefits Of Being An Open Source Startup

Daniel Doubrovkine
Group Chats
Videos
Highlight clip from the full recording of the Everything Marketplaces Group Chat #009 (7/7) with Daniel Doubrovkine, who is at AWS Data Exchange and was previously CTO at Artsy.

The Earliest Days Of Artsy & How It Evolved Into A Marketplace

The Earliest Days Of Artsy & How It Evolved Into A Marketplace

Daniel Doubrovkine
Group Chats
Videos
Business models
Highlight clip from the full recording of the Everything Marketplaces Group Chat #009 (7/7) with Daniel Doubrovkine, who is at AWS Data Exchange and was previously CTO at Artsy.

Everything Marketplaces Group Chat #009 Daniel Doubrovkine (AWS, former Artsy CTO)

Everything Marketplaces Group Chat #009 Daniel Doubrovkine (AWS, former Artsy CTO)

Daniel Doubrovkine
Group Chats
Videos
Recording of the Everything Marketplaces Group Chat #009 (7/7) with Daniel Doubrovkine, who is at AWS Data Exchange and was previously CTO at Artsy.

Solving Their Own Problem & Starting Pared

Solving Their Own Problem & Starting Pared

Dave Lu
Group Chats
Videos
Idea stage
Pre-launch
Launch
Highlight clip from the full recording of the Everything Marketplaces Group Chat #008 (6/30) with Dave Lu, who is the Co-founder at Pared.

Launching New Markets & Scaling As A Marketplace

Launching New Markets & Scaling As A Marketplace

Dave Lu
Group Chats
Videos
Launch
Growth
Highlight clip from the full recording of the Everything Marketplaces Group Chat #008 (6/30) with Dave Lu, who is the Co-founder at Pared.

Everything Marketplaces Group Chat #008 Dave Lu, Co-founder Of Pared

Everything Marketplaces Group Chat #008 Dave Lu, Co-founder Of Pared

Dave Lu
Group Chats
Videos
Recording of the Everything Marketplaces Group Chat #008 (6/30) with Dave Lu, who is the Co-founder at Pared.

Vertical vs. Horizontal Marketplaces

Vertical vs. Horizontal Marketplaces

Josh Breinlinger
Group Chats
Videos
Business models
Highlight clip from the full recording of the Everything Marketplaces Group Chat #007 (6/23) with Josh Breinlinger.

Instant Bookings As A Marketplace Growth Lever

Instant Bookings As A Marketplace Growth Lever

Andrew Cunningham
Group Chats
Videos
Product
Growth
Highlight clip from the full recording of the Everything Marketplaces Group Chat #006 (6/16) with Andrew Cunningham, VP of Product at Outdoorsy.

What Metrics Matter As An Early Stage Marketplace Startup

What Metrics Matter As An Early Stage Marketplace Startup

Andrew Cunningham
Group Chats
Videos
Product
Highlight clip from the full recording of the Everything Marketplaces Group Chat #006 (6/16) with Andrew Cunningham, VP of Product at Outdoorsy.

Low-Tech User Testing As A Marketplace In The Earliest Stages

Low-Tech User Testing As A Marketplace In The Earliest Stages

Andrew Cunningham
Group Chats
Videos
Idea stage
Product
Highlight clip from the full recording of the Everything Marketplaces Group Chat #006 (6/16) with Andrew Cunningham, VP of Product at Outdoorsy.

Everything Marketplaces Group Chat #006 Andrew Cunningham, VP of Product At Outdoorsy (ex-VRBO)

Everything Marketplaces Group Chat #006 Andrew Cunningham, VP of Product At Outdoorsy (ex-VRBO)

Andrew Cunningham
Group Chats
Videos
Product
Recording of the Everything Marketplaces Group Chat #006 (6/16) with Andrew Cunningham, VP of Product at Outdoorsy.

The API-As-A-Marketplace Explained

The API-As-A-Marketplace Explained

Angela Tran
Group Chats
Videos
Business models
Highlight clip from the full recording of the Everything Marketplaces Group Chat #005 (6/9) with Angela Tran, General Partner at Version One Ventures.

Talking About SaaS Enabled Marketplaces & Business Models

Talking About SaaS Enabled Marketplaces & Business Models

Angela Tran
Group Chats
Videos
Business models
SaaS Enabled Marketplaces
Highlight clip from the full recording of the Everything Marketplaces Group Chat #005 (6/9) with Angela Tran, General Partner at Version One Ventures.

How Investors Evaluate Early-Stage Marketplaces & Criteria

How Investors Evaluate Early-Stage Marketplaces & Criteria

Angela Tran
Group Chats
Videos
Fundraising
Highlight clip from the full recording of the Everything Marketplaces Group Chat #005 (6/9) with Angela Tran, General Partner at Version One Ventures.

Everything Marketplaces Group Chat #005 Angela Tran, Version One Ventures

Everything Marketplaces Group Chat #005 Angela Tran, Version One Ventures

Angela Tran
Group Chats
Videos
Recording of the Everything Marketplaces Group Chat #005 (6/9) with Angela Tran, General Partner at Version One Ventures.

Everything Marketplaces Group Chat #004 Juho Makkonen, CEO/Co-founder Of Sharetrtibe

Everything Marketplaces Group Chat #004 Juho Makkonen, CEO/Co-founder Of Sharetrtibe

Juho Makkonen
Group Chats
Videos
Recording of the Everything Marketplaces Group Chat #004 (5/26) with Juho Makkonen, CEO/Co-founder of Sharetribe.

Marketplace Supply Strategy: Comprehensive, Exclusive, or Curated

Marketplace Supply Strategy: Comprehensive, Exclusive, or Curated

Casey Winters
Blog posts
External
Supply
For most marketplaces, there are three main strategies for supply differentiation: comprehensiveness, exclusivity, and curation..

Reinventing Existing vs. Creating New Markets

Reinventing Existing vs. Creating New Markets

Pete Flint
Blog posts
External
Business models
Broadly speaking, there are two types of startups I meet with as a VC: those reinventing an existing market and those creating a new one..

FJ Labs Valuation Matrix (Updated)

FJ Labs Valuation Matrix (Updated)

Fabrice Grinda
Blog posts
External
Fundraising
A while back I posted the matrix FJ Labs uses to evaluate marketplace startups..

The Hidden World of Pricing: Uber, Trulia, Etsy, Superhuman & More

The Hidden World of Pricing: Uber, Trulia, Etsy, Superhuman & More

Pete Flint
Blog posts
External
Monetization & revenue
It’s remarkable how much new growth we unlocked at Trulia once we understood the counterintuitive truths of pricing..

Are you a platform or a marketplace?

Are you a platform or a marketplace?

Michelle Vautier
Blog posts
External
Business models
As your business grows and evolves, your decision will have broad implications for brand identity, growth strategy..

When is a Marketplace No Longer a Marketplace?

When is a Marketplace No Longer a Marketplace?

Sameer Singh
Blog posts
External
Business models
The network effect between supply and demand is the defining feature of a marketplace - sacrificing this in the pursuit...

Marketplace Insurance Workshop

Marketplace Insurance Workshop

Workshops
Videos
Insurance
Recording of the 1/20 Everything Marketplaces Workshop on marketplace insurance led by Matheus Riolfi.

The Non-Obvious Guide to Fundraising

The Non-Obvious Guide to Fundraising

Gigi Levy Weiss
Blog posts
External
Fundraising
If you’re a Founder looking to fundraise venture capital, the first thing you need to understand about the process is that it’s far..

An important Marketplace Metric: Search to Fill

An important Marketplace Metric: Search to Fill

Anand Iyer
Blog posts
External
Business models
Monetization & revenue
On a recent trip, I experienced something on the Uber app that I don’t recall seeing in recent times. After a minute or so of waiting, I saw this..

16 Ways to Measure Network Effects

16 Ways to Measure Network Effects

Li Jin and D'Arcy Coolican
Blog posts
External
Network effects
Network effects are one of the most important dynamics in software and marketplace businesses. But they’re often spoken of in a binary way..

All Markets Are Not Created Equal: 10 Factors To Consider When Evaluating Digital Marketplaces

All Markets Are Not Created Equal: 10 Factors To Consider When Evaluating Digital Marketplaces

Bill Gurley
Blog posts
External
Business models
Since Benchmark’s investment in Ebay 15 years ago, we have been fascinated by online marketplaces. Entrepreneurs..

The future of marketplaces: coordination, capital, and creativity

The future of marketplaces: coordination, capital, and creativity

Dan Hockenmaier
Blog posts
External
Business models
Airbnb and Doordash ripped to a collective market cap well over $100B. They're also two more data points in a long trend..

Marketplace Legal & Risk Workshop

Marketplace Legal & Risk Workshop

Workshops
Videos
Legal & compliance
Recording of the 1/13 Everything Marketplaces Workshop on Marketplace Legal, Risk, & Compliance led by Jeremy Gottschalk from Marketplace Risk.

Building & Operating A No Code Marketplace Workshop

Building & Operating A No Code Marketplace Workshop

Workshops
Videos
Building an MVP
Recording of the 11/4 Everything Marketplaces workshop on building & operating a no code marketplace with Connor Finlayson.

Fundraising For Early Stage Marketplaces Workshop With Fabrice Grinda (FJ Labs)

Fundraising For Early Stage Marketplaces Workshop With Fabrice Grinda (FJ Labs)

Fabrice Grinda
Workshops
Videos
Fundraising
Recording of the 10/21 Everything Marketplaces workshop on fundraising for early stage marketplaces led by Fabrice Grinda from FJ Labs.

Marketplace Payments Workshop With Stripe

Marketplace Payments Workshop With Stripe

Workshops
Videos
Payments
Recording of the 9/30 Everything Marketplaces workshop on marketplace payments, considerations for marketplace operators, and more as led by the Stripe team.

Marketplace Search & Ranking Workshop With Zach Conn (Relevance, former Hipcamp)

Marketplace Search & Ranking Workshop With Zach Conn (Relevance, former Hipcamp)

Workshops
Videos
Product
Recording of the 7/22 Everything Marketplaces workshop on search & ranking with Zach Conn, who is the founder of Relevance and previously at Hipcamp.

Lessons from 3 Billion+ Marketplaces With Josh Breinlinger From Jackson Square Ventures

Lessons from 3 Billion+ Marketplaces With Josh Breinlinger From Jackson Square Ventures

Josh Breinlinger
Videos
External
Josh Breinlinger's presentation from the second annual Marketplace Conference on lessons from 3 Billion+ marketplaces..

“White Space” For Building A Marketplace: How To Find Your Competition’s Vulnerabilities - And Capitalize

“White Space” For Building A Marketplace: How To Find Your Competition’s Vulnerabilities - And Capitalize

Sarah Tavel
Blog posts
External
Business models
One of the questions I get a lot is, “Is there any white space left to build a consumer marketplace?” I get it..

Measuring Happy GMV, and why I’m over Net Promoter Score

Measuring Happy GMV, and why I’m over Net Promoter Score

Sarah Tavel
Blog posts
External
The #1 question I got after publishing my Hierarchy of Marketplaces series is how to know if you are on the right track in Level 1 as you wait for your cohorts to mature..

The Hierarchy of Marketplaces - Introduction and Level 1

The Hierarchy of Marketplaces - Introduction and Level 1

Sarah Tavel
Blog posts
External
Business models
Marketplaces that are able to scale the hierarchy build dominant “winner take most” value. What is required to get there is a focus not on GMV, but on creating happiness..

How To Kickstart & Scale A Marketplace Business With Lenny Rachitsky

How To Kickstart & Scale A Marketplace Business With Lenny Rachitsky

Lenny Rachitsky
Videos
External
Launch
Growth
Lenny present rare insights from 17 of today's biggest marketplaces, including Airbnb, DoorDash, Thumbtack, Etsy, Uber and many more at Refresh Miami.

Blitzscaling 18: Brian Chesky on Launching Airbnb and the Challenges of Scale

Blitzscaling 18: Brian Chesky on Launching Airbnb and the Challenges of Scale

Brian Chesky
Videos
External
Growth
This is session of Technology-enabled Blitzscaling features Reed Hoffman interviewing Brian Chesky, the Co-Founder and CEO of Airbnb.

7 Hacks for Building and Scaling B2B Marketplaces

7 Hacks for Building and Scaling B2B Marketplaces

Julia Morrongiello
Blog posts
External
B2B Marketplaces
Last week we hosted our first virtual B2B marketplace meetup, bringing together attendees from all over the world. Here are their top tips and trick for building and scaling B2B marketplaces..

The B2B Marketplace Stack

The B2B Marketplace Stack

Julia Morrongiello
Blog posts
External
B2B Marketplaces
When people think about marketplaces, they usually assume it’s all about matching the demand and supply side. The reality is that it involves so much more than that, particularly when it comes to B2B..

Mapping the European B2B Marketplace Landscape (The 2020 Edition)

Mapping the European B2B Marketplace Landscape (The 2020 Edition)

Julia Morrongiello
Blog posts
External
B2B Marketplaces
Almost 2 years ago, I published an overview of the European B2B marketplace landscape. Since then, the ecosystem has rapidly expanded. There are now over 300..

28 ways to grow supply in a marketplace — by Lenny Rachitsky, ex-Airbnb

28 ways to grow supply in a marketplace — by Lenny Rachitsky, ex-Airbnb

Lenny Rachitsky
Blog posts
External
Supply
Growth
Marketing
The growth teams at Uber and Airbnb occasionally met over the years to share best practices, brainstorm ideas, and share observations on the startup world. I’ve had..

An overview of the Growing “SaaS Enabled Marketplace” Ecosystem

An overview of the Growing “SaaS Enabled Marketplace” Ecosystem

Point Nine Capital Team
Blog posts
External
SaaS Enabled Marketplaces
As a VC firm focused on both SaaS and marketplaces, we have not only witnessed the rise of the “SaaS enabled marketplace” hybrid model, but also..

TaskRabbit’s Pioneering Marketplace Model & Missed Growth Opportunities

TaskRabbit’s Pioneering Marketplace Model & Missed Growth Opportunities

The Reforge Team
Blog posts
External
Business models
Growth
oday, we’ll look at the growth dynamics behind the gig economy, and why some companies flourished while others like TaskRabbit..

A Rake Too Far: Optimal Platform Pricing Strategy

A Rake Too Far: Optimal Platform Pricing Strategy

Bill Gurley
Blog posts
External
Monetization & revenue
Many Internet marketplaces also have a rake or vig. The percentage rake is the amount that the marketplace charges as a percentage of GMS ..

19 Tactics to Solve the Chicken-or-Egg Problem and Grow Your Marketplace

19 Tactics to Solve the Chicken-or-Egg Problem and Grow Your Marketplace

James Currier
Blog posts
External
Pre-launch
As investors and advisors in over 60 early-marketplace startups, we’ve paid close attention to what it takes to get marketplaces started. Which comes first..

Four Questions Every Marketplace Startup Should Be Able to Answer

Four Questions Every Marketplace Startup Should Be Able to Answer

Jonathan Golden
Blog posts
External
The six years I spent building products at Airbnb, scaling the marketplace over 100X, transformed how I understand..

Lessons Learned Scaling Airbnb 100X

Lessons Learned Scaling Airbnb 100X

Jonathan Golden
Blog posts
External
Growth
On my first day at Airbnb, in early 2011, I walked in to see cofounder Joe Gebbia building..

Village Global Podcast: All Things Marketplaces with Dan Hockenmaier, Casey Winters, and Lenny Rachitsky

Village Global Podcast: All Things Marketplaces with Dan Hockenmaier, Casey Winters, and Lenny Rachitsky

Podcasts
External
Business models
Joining Erik on this episode are Dan Hockenmaier, Casey Winters, and Lenny Rachitsky discussing how marketplaces have evolved over the last several years.

Village Global Podcast: A Playbook For Fundraising with Marc McCabe

Village Global Podcast: A Playbook For Fundraising with Marc McCabe

Marc McCabe
Podcasts
External
Fundraising
Marc McCabe, partner at Oyster Capital & former Airbnb, joins Erik on this episode to discuss fundraising..

Sequencing Business Models: The Types of Marketplaces

Sequencing Business Models: The Types of Marketplaces

Casey Winters
Blog posts
External
Business models
Casey’s first sequencing business models essay talked about the transition from a SaaS business model to marketplace business model, and..

The Three Stages of Online Marketplaces

The Three Stages of Online Marketplaces

Casey Winters
Blog posts
External
Growth
Prior to Pinterest, I worked on two sided network businesses my entire career, for apartment rentals (Apartments.com), real..

Four Strategies to Win Big with Low Frequency Marketplaces

Four Strategies to Win Big with Low Frequency Marketplaces

Casey Winters
Blog posts
External
Growth
Frequency creates habit which creates loyalty which creates profit. Uber and Lyft are successful because consumers need..

Four Paths to Marketplace Success

Four Paths to Marketplace Success

D'Arcy Coolican
Blog posts
External
Business models
When building a marketplace, most companies strive to excel on all fronts: high frequency, high retention, and (relatively) high transaction..

The NFX Marketplace Scorecard

The NFX Marketplace Scorecard

James Currier
Blog posts
External
Business models
Fundraising
We’re often asked by Founders and other investors what we look for in marketplaces. It depends..

The Marketplace Glossary

The Marketplace Glossary

Li Jin
Blog posts
External
From a business standpoint, we know marketplaces are challenging to scale; from a conversational perspective, we’ve come to realize..

Managing Tensions In Online Marketplaces

Managing Tensions In Online Marketplaces

Jeff Jordan
Blog posts
External
Online marketplaces are undergoing a Renaissance as entrepreneurs innovate on an entirely new generation of them. But as..

The Anatomy of a Marketplace

The Anatomy of a Marketplace

Leah Busque
Blog posts
External
On the surface, marketplaces seem fairly straightforward — you match supply and demand to make the marketplace work. But..

Marketplaces (and Network Effects)

Marketplaces (and Network Effects)

Jeff Jordan
Videos
External
Business models
Network effects
What makes marketplace business models so attractive, especially as compared to classic ecommerce and retail? Hint..

The Passion Economy and the Future of Work

The Passion Economy and the Future of Work

Li Jin
Blog posts
External
The top-earning writer on the paid newsletter platform Substack earns more than $500,000 a year from reader subscriptions..

8 Things to Consider When Building Managed Marketplace Companies

8 Things to Consider When Building Managed Marketplace Companies

Li Jin
Blog posts
External
Managed Marketplaces
There might be no more beloved image of the American entrepreneurial spirit than that of neighborhood kids who open a sidewalk lemonade..

Marketplace KPI Dashboard

Marketplace KPI Dashboard

Angela Tran
Blog posts
External
Business models
Monetization & revenue
A few months ago, I wrote about the questions that we typically ask when evaluating a marketplace opportunity. Now, we have put together a KPI template for marketplaces.

10 Marketplace KPIs That Matter

10 Marketplace KPIs That Matter

Andrei Brasoveanu
Blog posts
External
Business models
Monetization & revenue
Marketplaces are incredibly powerful. They are taking every aspect of our economy by storm and changing how..

What’s Next for Marketplace Startups: Services and More

What’s Next for Marketplace Startups: Services and More

Li Jin and Frank Chen
Videos
External
Business models
The past and future of marketplace startups -- where are we? Ever since eBay popularized an internet meeting place for buyers..

WTF is Marketplace Liquidity?

WTF is Marketplace Liquidity?

Julia Morrongiello
Blog posts
External
Business models
Methodologies for understanding and measuring marketplace liquidity

Platforms vs Verticals and the Next Great Unbundling

Platforms vs Verticals and the Next Great Unbundling

Jeff Jordan and D'Arcy Coolican
Blog posts
External
Business models
One of the holy grails in the newco world is to build out a digital platform that successfully serves the needs of a broad number of adjacent..

Four Paths to Marketplace Success

Four Paths to Marketplace Success

D'Arcy Coolican
Blog posts
External
Business models
When building a marketplace, most companies strive to excel on all fronts: high frequency, high retention, and (relatively) high transaction values. Like a..

13 Metrics for Marketplace Companies

13 Metrics for Marketplace Companies

Jeff Jordan, Li Jin, D'Arcy Coolican, and Andrew Chen
Blog posts
External
Business models
Every company tracks certain success metrics—commonly accepted criteria for the health of a business. But when it comes to marketplaces, those measurements can..

The Dynamics of Network Effects

The Dynamics of Network Effects

Li Jin and D'Arcy Coolican
Blog posts
External
Network effects
The most successful companies and products of the internet era have all been predicated on the concept of network effects, where the network..

What’s Next for Marketplace Startups?

What’s Next for Marketplace Startups?

Li Jin and Andrew Chen
Blog posts
External
Marketplace startups have done incredibly well over the first few decades of the internet, reinventing the way we shop for goods, but..

Not All Marketplaces are Created Equal: Tales of a Marketplace Founder

Not All Marketplaces are Created Equal: Tales of a Marketplace Founder

Dave Lu
Blog posts
External
My company Pared was recently included in an essay from Andrew Chen and Li Jin entitled What’s next for marketplace startups?

Masters of Scale: Airbnb's Brian Chesky in Handcrafted

Masters of Scale: Airbnb's Brian Chesky in Handcrafted

Brian Chesky
Podcasts
External
Pre-launch
Launch
Growth
Airbnb CEO Brian Chesky knows: If you want your company to truly scale, you have to do things that DON'T scale.

B2B Marketplaces Revisited

B2B Marketplaces Revisited

Boris Wertz
Blog posts
External
B2B Marketplaces
Twenty years ago – in the midst of the Web 1.0 boom – expectations were high for B2B (product) marketplaces. The assumption was that online platforms would completely automate..

Key Learnings & Takeaways From Leading Product At Yelp Request-A-Quote

Rohan Katyal
Highlight clip from the Everything Marketplaces Group Chat #04​​​8 (4/13) with Rohan Katyal, who previously led Product at Yelp's Request-A-Quote Marketplace.

Key Learnings & Takeaways From Leading Product At Yelp Request-A-Quote

Rohan Katyal
Highlight clip from the Everything Marketplaces Group Chat #04​​​8 (4/13) with Rohan Katyal, who previously led Product at Yelp's Request-A-Quote Marketplace.

About Yelp's Local Services Marketplace Request-A-Quote

Rohan Katyal
Highlight clip from the Everything Marketplaces Group Chat #04​​​8 (4/13) with Rohan Katyal, who previously led Product at Yelp's Request-A-Quote Marketplace.

EM Group Chat #048: Insights From Leading Yelp Request-A-Quote Marketplace With Rohan Katyal

Rohan Katyal
Recording of the Everything Marketplaces Group Chat #04​​​8 with Rohan Katyal, who previously led Product at Yelp's Request-A-Quote Marketplace.

Advice For Early Stage Marketplace Founders

Adam Fishman
Highlight clip from the Everything Marketplaces Group Chat #04​​​7 (4/6) with Adam Fishman, Chief Product & Growth Officer at Imperfect Foods.

How Imperfect Foods Expanded Categories & Scaled Locations

Adam Fishman
Highlight clip from the Everything Marketplaces Group Chat #04​​​7 (4/6) with Adam Fishman, Chief Product & Growth Officer at Imperfect Foods.

What Makes A Great Growth Team

Adam Fishman
Highlight clip from the Everything Marketplaces Group Chat #04​​​7 (4/6) with Adam Fishman, Chief Product & Growth Officer at Imperfect Foods.

EM Group Chat #047: Leading Product & Growth With Adam Fishman From Imperfect Foods

Adam Fishman
Recording of the Everything Marketplaces Group Chat #04​​​7 (4/6) with Adam Fishman, who is currently the Chief Product & Growth Officer at Imperfect Foods.

EM Group Chat #046​: Learnings & Insights From Scaling Roomi With Ajay Yadav

Ajay Yadav
Recording of the Everything Marketplaces Group Chat #046 (3/30) with Ajay Yadav, who is the Founder & CEO of Roomi.

Marketplace Supply Strategy: Comprehensive, Exclusive, or Curated

Casey Winters
For most marketplaces, there are three main strategies for supply differentiation: comprehensiveness, exclusivity, and curation..

How Lawn Love Prevents Disintermediation & Off Platform Risk

Jeremy Yamaguchi
Highlight clip from the Everything Marketplaces Group Chat #045​​ (3/23) with Jeremy Yamaguchi, CEO of Lawn Love.

The Lawn Love Playbook For Launching New Markets & 120+ Cities

Jeremy Yamaguchi
Highlight clip from the Everything Marketplaces Group Chat #045​​ (3/23) with Jeremy Yamaguchi, CEO of Lawn Love.

Jumpstarting & Managing Marketplace Liquidity

Jeremy Yamaguchi
Highlight clip from the Everything Marketplaces Group Chat #045​​ (3/23) with Jeremy Yamaguchi, CEO of Lawn Love.

Solving A Specific Problem For Supply Side Needs

Jeremy Yamaguchi
Highlight clip from the Everything Marketplaces Group Chat #045​​ (3/23) with Jeremy Yamaguchi, CEO of Lawn Love.

Starting Lawn Love & What Makes It A Great Marketplace Business

Jeremy Yamaguchi
Highlight clip from the Everything Marketplaces Group Chat #045​​ (3/23) with Jeremy Yamaguchi, CEO of Lawn Love.

EM Group Chat #045​: Scaling Lawn Love As A Leading Services Marketplace With Jeremy Yamaguchi

Jeremy Yamaguchi
Recording of the Everything Marketplaces Group Chat #045​​ (3/23) with Jeremy Yamaguchi, who is the CEO of Lawn Love.

When To Approach Funds & Pear VC For Funding

Keith Bender
Highlight clip from the Everything Marketplaces Group Chat #044​​​ (3/16) with Keith Bender from Pear VC.

Opportunities For Building Marketplace Startups

Keith Bender
Highlight clip from the Everything Marketplaces Group Chat #044​​​ (3/16) with Keith Bender from Pear VC.

How Investors & Pear VC Evaluate Marketplaces

Keith Bender
Highlight clip from the Everything Marketplaces Group Chat #044​​​ (3/16) with Keith Bender from Pear VC.

EM Group Chat #044: Investing In Startups & Marketplaces With Keith Bender From Pear VC

Keith Bender
Recording of the Everything Marketplaces Group Chat #044​​ (3/16) with Keith Bender from Pear VC.

Marketplace Monetization & Ads Workshop

Recording of the 3/10 Everything Marketplaces Workshop on marketplace monetization & ads that was led by Chris from Kevel.

How Fernish Focuses On Delivering The Best Customer Experience Possible

Lucas Dickey
Highlight clip from the Everything Marketplaces Group Chat #043​​ (3/9) with Lucas Dickey, who is the Co-Founder & Chief Product Officer at Fernish.

How Fernish Manages Supply & Inventory

Lucas Dickey
Highlight clip from the Everything Marketplaces Group Chat #043​​ (3/9) with Lucas Dickey, who is the Co-Founder & Chief Product Officer at Fernish.

Initially Starting & Building Fernish

Lucas Dickey
Highlight clip from the Everything Marketplaces Group Chat #043​​ (3/9) with Lucas Dickey, who is the Co-Founder & Chief Product Officer at Fernish.

EM Group Chat #043: Making Home Design More Accessible With Lucas Dickey, Co-Founder of Fernish

Lucas Dickey
Recording of the Everything Marketplaces Group Chat #043​ (3/9) with Lucas Dickey, who's Co-Founder & Chief Product Officer at Fernish.

Funding For Profitable Marketplaces & Startups Chat With Indie.vc

Recording of the Everything Marketplaces 2/24 member chat on funding with Bryce from Indie.vc and Janessa White from Simply Eloped.

EM Group Chat #042​​: Leading Product & Self-Serve Marketplace At Bus.com With Sebastien Provencher

Sebastien Provencher
Recording of the Everything Marketplaces Group Chat #042 (2/23) with Sebastien Provencher, who is the Head of Product & Self-Serve Marketplace at Bus.com.

Reinventing Existing vs. Creating New Markets

Pete Flint
Broadly speaking, there are two types of startups I meet with as a VC: those reinventing an existing market and those creating a new one..

NFX Marketplace Fundraising Pitch Deck - Templates, Examples, & Tips

The NFX Team
A pitch deck template you can copy & use for your marketplace.

FJ Labs Valuation Matrix (Updated)

Fabrice Grinda
A while back I posted the matrix FJ Labs uses to evaluate marketplace startups..

How HopSkipDrive Transitioned From B2C To B2B Marketplace

Joanna McFarland
Highlight clip from the Everything Marketplaces Group Chat #041​​ (2/16) with Joanna McFarland, who's the CEO of HopSkipDrive.

Supply & Demand Marketplace Dynamics With HopSkipDrive

Joanna McFarland
Highlight clip from the Everything Marketplaces Group Chat #041​​ (2/16) with Joanna McFarland, who's the CEO of HopSkipDrive.

Building Marketplace Trust & Safety With HopSkipDrive

Joanna McFarland
Highlight clip from the Everything Marketplaces Group Chat #041​​ (2/16) with Joanna McFarland, who's the CEO of HopSkipDrive.

The Hidden World of Pricing: Uber, Trulia, Etsy, Superhuman & More

Pete Flint
It’s remarkable how much new growth we unlocked at Trulia once we understood the counterintuitive truths of pricing..

EM Group Chat #041​​: Reinventing Youth Transportation With Joanna McFarland, CEO of HopSkipDrive

Joanna McFarland
Recording of the Everything Marketplaces Group Chat #041​​ (2/16) with Joanna McFarland, who's the CEO of HopSkipDrive.

Marketplace Growth Insights

Mike Duboe
Highlight clip from the Everything Marketplaces Group Chat #040 (2/9) with Mike Duboe, who's investing in marketplaces as a General Partner at Greylock.

Learnings & Insights From Leading Growth At Stitch Fix

Mike Duboe
Highlight clip from the Everything Marketplaces Group Chat #040 (2/9) with Mike Duboe, who's investing in marketplaces as a General Partner at Greylock.

Building A Growth Model At Tilt

Mike Duboe
Highlight clip from the Everything Marketplaces Group Chat #040 (2/9) with Mike Duboe, who's investing in marketplaces as a General Partner at Greylock.

EM Group Chat #040: Leading Growth & Marketplace Insights With Mike Duboe (Greylock, Stitch Fix)

Mike Duboe
Recording of the Everything Marketplaces Group Chat #040 (2/9) with Mike Duboe, who's investing in marketplaces & commerce as a General Partner at Greylock.

Understanding How To Unlock Marketplace Demand

David Zamir
Highlight clip from the Everything Marketplaces Group Chat #039 (2/2) with David Zamir, who is the CEO of Nana & Nana Academy.

Winning By Improving Quality & Experience With Training

David Zamir
Highlight clip from the Everything Marketplaces Group Chat #039 (2/2) with David Zamir, who is the CEO of Nana & Nana Academy.

Turning Down A $70 Million Acquisition Offer & Building Nana Academy

David Zamir
Highlight clip from the Everything Marketplaces Group Chat #039 (2/2) with David Zamir, who is the CEO of Nana & Nana Academy.

The Story Behind Starting Nana

David Zamir
Highlight clip from the Everything Marketplaces Group Chat #039 (2/2) with David Zamir, who is the CEO of Nana & Nana Academy.

EM Group Chat #039: Educating & Employing A Workforce With David Zamir, CEO of Nana & Nana Academy

David Zamir
Recording of the Everything Marketplaces Group Chat #039 (2/2) with David Zamir, who is the CEO of Nana & Nana Academy.

Are you a platform or a marketplace?

Michelle Vautier
As your business grows and evolves, your decision will have broad implications for brand identity, growth strategy..

When is a Marketplace No Longer a Marketplace?

Sameer Singh
The network effect between supply and demand is the defining feature of a marketplace - sacrificing this in the pursuit...

EM Group Chat #038: Scaling Teespring To $1 Billion With Chris Lamontagne

Chris Lamontagne
Recording of the Everything Marketplaces Group Chat #038 (1/29) with Chris Lamontagne, who is the CEO of Teespring.

EM Group Chat #037: Spotify's Business & Marketplace Economics With Kyle Kretschman

Kyle Kretschman
Recording of the Everything Marketplaces Group Chat #037 (1/26) with Kyle Kretschman, who is the Head of Marketplace Economics at Spotify.

EM Group Chat #036: Founder & Former CEO of Turo Shelby Clark

Shelby Clark
Recording of the Everything Marketplaces Group Chat #036 (1/22) with Shelby Clark, who is the founder & former CEO of Turo.

Marketplace Insurance Workshop

Recording of the 1/20 Everything Marketplaces Workshop on marketplace insurance led by Matheus Riolfi.

The Non-Obvious Guide to Fundraising

Gigi Levy Weiss
If you’re a Founder looking to fundraise venture capital, the first thing you need to understand about the process is that it’s far..

EM Group Chat #035: Former Founder & CEO of Trusted Anand Iyer

Anand Iyer
Recording of the Everything Marketplaces Group Chat #035 (1/19) with Anand Iyer, who is the former founder & CEO of Trusted.

EM Group Chat #034: Marketplace Operator Turned Investor Brian Nichols

Brian Nichols
Recording of the Everything Marketplaces Group Chat #034 (1/12) with Brian Nichols, who was previously early at Lyft, Blackbird, and is now investing at Hustle Fund.

Marketplace Legal & Risk Workshop

Recording of the 1/13 Everything Marketplaces Workshop on Marketplace Legal, Risk, & Compliance led by Jeremy Gottschalk from Marketplace Risk.

The future of marketplaces: coordination, capital, and creativity

Dan Hockenmaier
Airbnb and Doordash ripped to a collective market cap well over $100B. They're also two more data points in a long trend..

Building & Operating A No Code Marketplace Workshop

Recording of the 11/4 Everything Marketplaces workshop on building & operating a no code marketplace with Connor Finlayson.

Fundraising For Early Stage Marketplaces Workshop With Fabrice Grinda (FJ Labs)

Fabrice Grinda
Recording of the 10/21 Everything Marketplaces workshop on fundraising for early stage marketplaces led by Fabrice Grinda from FJ Labs.

Marketplace Payments Workshop With Stripe

Recording of the 9/30 Everything Marketplaces workshop on marketplace payments, considerations for marketplace operators, and more as led by the Stripe team.

Marketplace Search & Ranking Workshop With Zach Conn (Relevance, former Hipcamp)

Recording of the 7/22 Everything Marketplaces workshop on search & ranking with Zach Conn, who is the founder of Relevance and previously at Hipcamp.

Lessons from 3 Billion+ Marketplaces With Josh Breinlinger From Jackson Square Ventures

Josh Breinlinger
Josh Breinlinger's presentation from the second annual Marketplace Conference on lessons from 3 Billion+ marketplaces..

“White Space” For Building A Marketplace: How To Find Your Competition’s Vulnerabilities - And Capitalize

Sarah Tavel
One of the questions I get a lot is, “Is there any white space left to build a consumer marketplace?” I get it..

Measuring Happy GMV, and why I’m over Net Promoter Score

Sarah Tavel
The #1 question I got after publishing my Hierarchy of Marketplaces series is how to know if you are on the right track in Level 1 as you wait for your cohorts to mature..

The Hierarchy of Marketplaces - Introduction and Level 1

Sarah Tavel
Marketplaces that are able to scale the hierarchy build dominant “winner take most” value. What is required to get there is a focus not on GMV, but on creating happiness..

How To Kickstart & Scale A Marketplace Business With Lenny Rachitsky

Lenny Rachitsky
Lenny present rare insights from 17 of today's biggest marketplaces, including Airbnb, DoorDash, Thumbtack, Etsy, Uber and many more at Refresh Miami.

Blitzscaling 18: Brian Chesky on Launching Airbnb and the Challenges of Scale

Brian Chesky
This is session of Technology-enabled Blitzscaling features Reed Hoffman interviewing Brian Chesky, the Co-Founder and CEO of Airbnb.

7 Hacks for Building and Scaling B2B Marketplaces

Julia Morrongiello
Last week we hosted our first virtual B2B marketplace meetup, bringing together attendees from all over the world. Here are their top tips and trick for building and scaling B2B marketplaces..

The B2B Marketplace Stack

Julia Morrongiello
When people think about marketplaces, they usually assume it’s all about matching the demand and supply side. The reality is that it involves so much more than that, particularly when it comes to B2B..

Mapping the European B2B Marketplace Landscape (The 2020 Edition)

Julia Morrongiello
Almost 2 years ago, I published an overview of the European B2B marketplace landscape. Since then, the ecosystem has rapidly expanded. There are now over 300..

28 ways to grow supply in a marketplace — by Lenny Rachitsky, ex-Airbnb

Lenny Rachitsky
The growth teams at Uber and Airbnb occasionally met over the years to share best practices, brainstorm ideas, and share observations on the startup world. I’ve had..

An overview of the Growing “SaaS Enabled Marketplace” Ecosystem

Point Nine Capital Team
As a VC firm focused on both SaaS and marketplaces, we have not only witnessed the rise of the “SaaS enabled marketplace” hybrid model, but also..

All Markets Are Not Created Equal: 10 Factors To Consider When Evaluating Digital Marketplaces

Bill Gurley
Since Benchmark’s investment in Ebay 15 years ago, we have been fascinated by online marketplaces. Entrepreneurs..

TaskRabbit’s Pioneering Marketplace Model & Missed Growth Opportunities

The Reforge Team
oday, we’ll look at the growth dynamics behind the gig economy, and why some companies flourished while others like TaskRabbit..

A Rake Too Far: Optimal Platform Pricing Strategy

Bill Gurley
Many Internet marketplaces also have a rake or vig. The percentage rake is the amount that the marketplace charges as a percentage of GMS ..

19 Tactics to Solve the Chicken-or-Egg Problem and Grow Your Marketplace

James Currier
As investors and advisors in over 60 early-marketplace startups, we’ve paid close attention to what it takes to get marketplaces started. Which comes first..

Four Questions Every Marketplace Startup Should Be Able to Answer

Jonathan Golden
The six years I spent building products at Airbnb, scaling the marketplace over 100X, transformed how I understand..

Lessons Learned Scaling Airbnb 100X

Jonathan Golden
On my first day at Airbnb, in early 2011, I walked in to see cofounder Joe Gebbia building..

Village Global Podcast: All Things Marketplaces with Dan Hockenmaier, Casey Winters, and Lenny Rachitsky

Joining Erik on this episode are Dan Hockenmaier, Casey Winters, and Lenny Rachitsky discussing how marketplaces have evolved over the last several years.

Sequencing Business Models: The Types of Marketplaces

Casey Winters
Casey’s first sequencing business models essay talked about the transition from a SaaS business model to marketplace business model, and..

The Three Stages of Online Marketplaces

Casey Winters
Prior to Pinterest, I worked on two sided network businesses my entire career, for apartment rentals (Apartments.com), real..

Four Strategies to Win Big with Low Frequency Marketplaces

Casey Winters
Frequency creates habit which creates loyalty which creates profit. Uber and Lyft are successful because consumers need..

Four Paths to Marketplace Success

D'Arcy Coolican
When building a marketplace, most companies strive to excel on all fronts: high frequency, high retention, and (relatively) high transaction..

The Marketplace Glossary

Li Jin
From a business standpoint, we know marketplaces are challenging to scale; from a conversational perspective, we’ve come to realize..

The NFX Marketplace Scorecard

James Currier
We’re often asked by Founders and other investors what we look for in marketplaces. It depends..

Managing Tensions In Online Marketplaces

Jeff Jordan
Online marketplaces are undergoing a Renaissance as entrepreneurs innovate on an entirely new generation of them. But as..

The Anatomy of a Marketplace

Leah Busque
On the surface, marketplaces seem fairly straightforward — you match supply and demand to make the marketplace work. But..

Marketplaces (and Network Effects)

Jeff Jordan
What makes marketplace business models so attractive, especially as compared to classic ecommerce and retail? Hint..

The Passion Economy and the Future of Work

Li Jin
The top-earning writer on the paid newsletter platform Substack earns more than $500,000 a year from reader subscriptions..

Village Global Podcast: A Playbook For Fundraising with Marc McCabe

Marc McCabe
Marc McCabe, partner at Oyster Capital & former Airbnb, joins Erik on this episode to discuss fundraising..

8 Things to Consider When Building Managed Marketplace Companies

Li Jin
There might be no more beloved image of the American entrepreneurial spirit than that of neighborhood kids who open a sidewalk lemonade..

Marketplace KPI Dashboard

Angela Tran
A few months ago, I wrote about the questions that we typically ask when evaluating a marketplace opportunity. Now, we have put together a KPI template for marketplaces.

10 Marketplace KPIs That Matter

Andrei Brasoveanu
Marketplaces are incredibly powerful. They are taking every aspect of our economy by storm and changing how..

An important Marketplace Metric: Search to Fill

Anand Iyer
On a recent trip, I experienced something on the Uber app that I don’t recall seeing in recent times. After a minute or so of waiting, I saw this..

WTF is Marketplace Liquidity?

Julia Morrongiello
Methodologies for understanding and measuring marketplace liquidity

What’s Next for Marketplace Startups: Services and More

Li Jin and Frank Chen
The past and future of marketplace startups -- where are we? Ever since eBay popularized an internet meeting place for buyers..

Platforms vs Verticals and the Next Great Unbundling

Jeff Jordan and D'Arcy Coolican
One of the holy grails in the newco world is to build out a digital platform that successfully serves the needs of a broad number of adjacent..

Four Paths to Marketplace Success

D'Arcy Coolican
When building a marketplace, most companies strive to excel on all fronts: high frequency, high retention, and (relatively) high transaction values. Like a..

13 Metrics for Marketplace Companies

Jeff Jordan, Li Jin, D'Arcy Coolican, and Andrew Chen
Every company tracks certain success metrics—commonly accepted criteria for the health of a business. But when it comes to marketplaces, those measurements can..

The Dynamics of Network Effects

Li Jin and D'Arcy Coolican
The most successful companies and products of the internet era have all been predicated on the concept of network effects, where the network..

16 Ways to Measure Network Effects

Li Jin and D'Arcy Coolican
Network effects are one of the most important dynamics in software and marketplace businesses. But they’re often spoken of in a binary way..

What’s Next for Marketplace Startups?

Li Jin and Andrew Chen
Marketplace startups have done incredibly well over the first few decades of the internet, reinventing the way we shop for goods, but..

Not All Marketplaces are Created Equal: Tales of a Marketplace Founder

Dave Lu
My company Pared was recently included in an essay from Andrew Chen and Li Jin entitled What’s next for marketplace startups?
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