Scaling Apartment List As A Leading Rental Marketplace With Matthew Woods | EM Group Chat #185

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Matthew Woods

Recording of the Everything Marketplaces Group Chat #185 (3/11) with Matthew Woods, who’s the CEO of Apartment List. Apartment List is one of the largest marketplaces for apartment rentals. It's also been mentioned as one of the fastest-growing rental marketplaces and they've raised over $150M+ in capital from top investors.
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0:05 Intro
‍1:02 Matthew's background
‍2:06 Joining Apartment List as the CEO
‍4:11 Early challenges with Apartment List
‍6:24 How Apartment List has built & scaled supply
‍8:28 How Apartment List works with apartment management companies
‍9:06 How Apartment List uses a matching experience for renters
‍11:29 Tips for founders on using an open search & discovery vs. matching experience
‍13:20 Challenges with Apartment List as a low frequency marketplace
‍15:27 How Apartment List has approached market expansion
‍17:57 The Apartment List team & org structure
‍20:02 How Apartment List is leveraging AI
‍23:50 Tips for founders building in real estate & housing
‍25:00 Group Q&A on using quizzes or questionnaires for matching
‍28:35 Group Q&A on how Apartment List monetizes based on success
‍30:35 Group Q&A on opportunities for Apartment List to add additional value to renters
‍33:52 Group Q&A on channels Apartment List uses to generate demand
‍35:49 Group Q&A on tips for partnerships
‍38:19 Parting marketplace advice
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Matthew on Twitter/X: https://www.x.com/MatthewWoodsL3B
Matthew on LinkedIn: https://www.linkedin.com/in/matthew-w-woods
Apartment List: https://www.apartmentlist.com
Mike (Yoroomie) on Twitter/X: https://www.x.com/yoroomie
Mike (Yoroomie) on LinkedIn: https://www.linkedin.com/in/yoroomie
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You can also find this group chat in audio format as an episode on our Everything Marketplaces podcast on Apple Podcasts and Spotify. You can also connect with marketplace founders & leaders from our group chats in the Everything Marketplaces community.