Recording of the Everything Marketplaces Group Chat #170 (9/17) with Scott Gorlick, who was previously early at Uber (employee #99). Scott launched Uber in Atlanta and helped them scale from 10 cities to over $10B+ in revenue.

0:06 Intro
‍1:14 Scott's background
‍2:28 Joining Uber
‍4:29 Launching Uber in Atlanta
‍6:10 How Uber onboarded & scaled drivers
‍7:59 Specific strategies & tactics Uber used for acquiring UberX drivers
‍10:12 How Uber acquired & scaled demand with riders
‍13:16 The metrics used to help balance supply & demand
‍14:58 Learnings from building in competitive markets with Lyft as a main competitor
‍17:11 The Uber new market launch & expansion playbook
‍18:48 Learnings from scaling marketplace Ops & Support during hypergrowth
‍20:50 Scott sharing his key learnings from Uber
‍23:06 How Scott advises early stage marketplace founders to think about growth & expansion
‍25:30 Tips for early stage founders
‍28:05 Group Q&A on learnings & challenges with Uber Pool
‍30:12 Group Q&A first growth hires
‍32:03 Group Q&A on international expansion
‍33:45 Group Q&A on initially keeping supply engaged
‍35:21 Group Q&A on building the Uber team
‍37:28 Group Q&A on vetting initial supply
‍39:34 Parting marketplace advice
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Scott on Twitter/X: https://www.x.com/sgorlick
Scott's website: https://www.gorlick.co‍
Mike (Yoroomie) on Twitter/X: https://www.x.com/yoroomie
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You can also find this group chat in audio format as an episode on our Everything Marketplaces podcast on Apple Podcasts and Spotify. You can also connect with marketplace founders & leaders from our group chats in the Everything Marketplaces community.