Recording of the Everything Marketplaces Group Chat #173 (10/22) with Reham Fagiri, who’s the Co-founder & CEO of AptDeco. AptDeco is a leading marketplace for buying & selling used furniture. They’ve been listed on a16z’s Marketplace 100 as a top 100 marketplace the past few years and have also raised $19M+ in capital from top investors like Initialized Capital.
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0:06 Intro
‍1:19 Reham's background
‍1:54 The founding story & first steps for starting AptDeco
‍4:50 How AptDeco solved the cold start problem
‍7:24 How AptDeco initially constrained markets
‍7:56 The AptDeco new market launch & expansion playbook
‍9:45 An overview of AptDeco as a marketplace for buying & selling used furniture
‍11:04 How AptDeco offers delivery in markets
‍13:02 How supply has professionalized on AptDeco
‍15:24 How demand has evolved on AptDeco
‍16:25 Recent growth for AptDeco
‍18:16 How AptDeco has built a logistics & resale platform for brands
‍19:55 How AptDeco leverages data
‍21:02 How pricing can be a lever for marketplaces
‍21:55 How AptDeco's transactions fees & pricing has changed
‍24:16 Key learnings from scaling AptDeco as an operationally complex marketplace
‍25:25 The fundraising journey for AptDeco
‍28:47 Group Q&A on experimentation & testing
‍32:20 Group Q&A on Reham's experience going through Y Combinator
‍36:49 Group Q&A on how AptDeco is leveraging data & AI
‍38:58 Parting marketplace advice
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Reham on LinkedIn: https://www.linkedin.com/in/reham-fagiri-97683b1
AptDeco: https://www.aptdeco.com‍
Mike (Yoroomie) on Twitter/X: https://www.x.com/yoroomie
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You can also find this group chat in audio format as an episode on our Everything Marketplaces podcast on Apple Podcasts and Spotify. You can also connect with marketplace founders & leaders from our group chats in the Everything Marketplaces community.