EM Group Chat #070: Marketplace Product Insights With Paul Ghio, Director of Product at Yelp

Group Chats
Paul Ghio

Recording of the Everything Marketplaces Group Chat #070 (9/21) with Paul Ghio, who's currently the Director of Product at Yelp. Prior to Yelp, Paul led product at Autodesk, Creative Market, & HomeAdvisor, so has some really incredible experience leading product at top marketplaces.

0:05 Intro
1:03 Paul's background
1:38 Why marketplaces
3:30 Learnings from Autodesk & Creative Market
7:25 Learnings from HomeAdvisor
10:36 Overcoming marketplace challenges like disintermediation
12:44 User feedback & product at scale
14:18 Similarities & traits that great marketplaces have in common
15:16 Traits that make marketplaces challenging businesses
16:22 Joining Yelp as the Director of Product
18:24 An overview & breakdown of Yelp as a marketplace
20:34 Managing liquidity across multiple categories & markets
22:34 How to identify & prioritize categories as a marketplace
24:40 The roles, responsibilities, & day-to-day being the Director of Product at Yelp
26:40 Challenges with leading a remote team
28:31 Key learnings & tips for early stage marketplace founders
33:40 Group Q&A on specific features that have increased user retention
26:26 Group Q&A on how to setup affiliate programs for marketplaces, results, & learnings
43:11 Group Q&A on how to approach user research
46:42 How Paul's product philosophy & approach has changed over time

Paul on Twitter: https://twitter.com/PGhio
Yelp: https://www.yelp.com

Connect with Paul in the Everything Marketplaces community.