EM Group Chat #106: Building & Scaling Bttn As A Healthcare Marketplace With JT Garwood

Group Chats
B2B Marketplaces
JT Garwood

Recording of the Everything Marketplaces Group Chat #106 (8/9) with JT Garwood, who's the Co-founder & CEO of bttn. Bttn is a B2B marketplace for medical supplies that’s reinventing healthcare distribution. They’re an earlier stage, but fast growing marketplace and recently announced their $20M+ Series A round that was led by Tiger Global.

0:06 Intro
1:12 JT's background
5:21 JT's previous startup learnings & insights that he's taken with him to bttn
9:31 The first steps for starting bttn as a marketplace
12:38 The scale that bttn operates at
13:57 An overview of bttn as a B2B marketplace for medical supplies
17:18 Challenges with building a marketplace & innovating in the healthcare space
20:49 Ways that bttn is creating additional value as a marketplace
25:00 How bttn found ways to innovate as a marketplace
29:15 The bttn team & marketplace org structure
32:37 The fundraising journey & raising a $20M Series A from Tiger Global
40:55 Group Q&A on how bttn can overcome a potential supply constraint & compete with larger existing distributors
48:19 Group Q&A on how bttn thinks about marketplace pricing
50:10 Group Q&A on bttn's initial GTM strategy & how they built marketplace SKU's

JT on Twitter: https://www.twitter.com/JtGarwood
Bttn: https://www.bttnusa.com

Connect with JT in the Everything Marketplaces community.