EM Group Chat #121: Building & Scaling SeatGeek With Jack Groetzinger

Group Chats
Jack Groetzinger

Recording of the Everything Marketplaces Group Chat #121 (1/10) with Jack Groetzinger, who's the Co-founder & CEO of SeatGeek. SeatGeek is a leading marketplace for fans to buy & sell tickets to live events across categories like sports, music, entertainment, and more. They’ve scaled to be a leader in the ticketing space and have raised over $400M+ from top investors like Accel and Founder Collective.

0:06 Intro
1:13 Jack's background
2:44 An overview of SeatGeek as a leading ticketing marketplace
3:52 How SeatGeek took the approach to be vertically integrated
6:08 How SeatGeek secured their first partnerships with venues & teams
8:34 The flywheel for SeatGeek
9:39 How venues & teams use SeatGeek's enterprise offering
10:36 How SeatGeek launched Rally to improve consumer event experiences
12:24 Opportunities for innovation with ticketing
14:29 Challenges with pricing in the ticketing space
17:11 Specific challenges with sports as a category
18:12 The markets that SeatGeek operates in
18:54 How SeatGeek leverages influencer marketing to help drive consumer demand
20:21 Building the SeatGeek brand
21:26 The fundraising journey & raising $400M+ from top investors
23:29 Group Q&A on how the pandemic impacted the ticketing space & SeatGeek
25:22 Group Q&A on how SeatGeek initially approached partnerships
27:49 Group Q&A on the biggest learnings from the early stages of SeatGeek now looking back
30:02 Group Q&A on how access to capital impacted the early stages & direction of SeatGeek
33:19 Group Q&A on specific strategies that SeatGeek leveraged for growth that founders might be able to use today
35:34 Group Q&A on how SeatGeek monetizes their enterprise offering

Jack on LinkedIn: https://www.linkedin.com/in/jackgroetzinger
SeatGeek: https://www.seatgeek.com

Connect with Jack in the Everything Marketplaces community.