EM Group Chat #150: Scaling Pacaso Into A $1B+ Real Estate Marketplace With Austin Allison

Group Chats
Managed Marketplaces
Austin Allison

Recording of the Everything Marketplaces Group Chat #150 (1/30) with Austin Allison, who’s the Co-founder & CEO of Pacaso. Pacaso is a marketplace that's helping make owning a second home more accessible through their co-ownership model. They’ve quickly scaled as a marketplace and have raised over $240M+ from top investors like Greycroft, Maveron, and Fifth Wall.

0:06 Intro
1:21 Austin's background
3:02 Scaling dotloop to an eventual acquisition by Zillow
7:25 Key learnings that Austin has taken with him to Pacaso
10:30 The founding story & first steps for starting Pacaso
15:15 How Pacaso solved the cold start problem
18:26 An overview of Pacaso as a marketplace for second home co-ownership
22:52 Launching new products & layering on new services as a marketplace
26:40 The Pacaso new market launch & expansion playbook
31:50 How Pacaso has raised $200M+ from top investors
36:13 Group Q&A on how how Pacaso helps owners manage properties & scheduling
40:05 Group Q&A on Austin's biggest strategy or product failure, along with lessons now looking back
42:31 Group Q&A on challenges Pacaso has faced when trying to introduce their co-ownership model
49:14 Austin sharing parting marketplace advice

Austin on Twitter: https://www.twitter.com/GAustinAllison
Pacaso: https://www.pacaso.com

You can also find this group chat in audio format as an episode on our new Everything Marketplaces podcast on Apple Podcasts and Spotify. You can also connect with marketplace founders & leaders from our group chats in the Everything Marketplaces community.