Persona provides the building blocks for adding identity verification and trust to your marketplace. Use Persona to easily collect, verify, understand, and orchestrate user identities. Persona is used by top marketplaces like Outdoorsy, Udemy, UrbanSitter, Preply, and more.

Persona has also created "The strategic guide to identity verification", which is a free guide that helps marketplace leaders think through how to assess risk, define risk segments, and configure identity verification methods. It also helps marketplace leaders understand how to create an overall identity verification strategy to balances risk management and user conversion while scaling. You can access this free guide here.‍