We're sharing a blog post from Mike Williams, on the future of marketplaces in the age of AI. This was previously shared as a post in the community here.
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Hey all, I wanted to share a quick post with my current beliefs on how AI will shape marketplaces.

1. AI will make discovery cheaper, but that doesn't mean marketplaces become less valuable.
2. Marketplaces with differentiated supply, strong trust, or control over fulfillment will be harder to displace.
3. Some marketplaces will build their own AI agents. Others will become suppliers behind the scenes as third-party agents handle discovery & transactions.
4. Fragmented supply remains a huge opportunity. Aggregating supply & making transactions work are hard to replicate.
5. The biggest risk is becoming interchangeable & losing the customer relationship.

For founders, focus on what makes your marketplace difficult to bypass.

Curious where you agree or disagree. What makes your marketplace hard to bypass today?

You can connect with Mike to discuss this post in the Everything Marketplaces community here.