Intro

I’m Miloni Sheth, founder of Naia. I started Naia because discovering smaller makers and emerging designers today is incredibly fragmented across social platforms, flea markets, individual websites, and word of mouth.

At the same time, there’s a growing appetite, especially among Gen Z, for unique finds and pieces that feel more individual, expressive, and personal.

On the designer side, smaller brands rely heavily on social media for growth, but social platforms don’t always convert. Traditional marketplaces, on the other hand, often fail to build real demand, attention, or community around their work. Naia sits in the middle - by creating a more social way to discover and shop independent fashion.

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About

• For shoppers: Naia helps people discover unique pieces through a personalized experience, community signals, and “First Dibs” - a way to signal interest in pieces they would want to buy first if they become available for resale. Naia doesn’t hold inventory and shoppers can check out directly on the brand’s own site.
• For designers: Naia acts as a growth and distribution layer, helping emerging brands connect directly with customers, run polls, understand demand through detailed analytics, and build momentum through our drops infrastructure.
• Our insight: Smaller designers already work in drops, but the hype, exclusivity, waitlists, and early-access mechanics have traditionally been built for sneakers, streetwear, and major luxury brands. Naia brings those hype-commerce tools to independent fashion in a more tasteful, community-driven way.
• Circularity: We are building a resale layer where Naia-bought pieces can move back through the ecosystem, making fashion more circular while keeping resale high-signal.

Naia launched this week and is currently live in the US App Store, and we’re actively working on expanding access globally.

Screenshots

Asks

I’d love any feedback, ideas, or thoughts on the app - this is just V1, and we’re constantly adding new features and improvements.

Would greatly appreciate any help in spreading the word about Naia, and I’d love to connect with anyone building in consumer tech, especially around social commerce or new discovery experiences.

Thank you in advance for your support!
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Links

Marketplace Launch community post, Naia website, App store link, Instagram, LinkedIn