Erika helps startups and the venture funds thrive through media, content, and comms. Her background spans content production, advertising, brand strategy, and operations for ecommerce businesses (both marketplaces, DTC, and SaaS). Erika has previously led operations for startups like Swell Commerce, and Everything Marketplaces, and larger funds like Sequoia Capital. Her creative work spans consumer brands like Manchester United, Asics UK, and Proctor and Gamble.Her superpower is in communicating with clarity, organizing efficiency, and defining revenue streams to support business models.
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Erika can help with the following:‍‍

• Community
• Marketing
• Content
• Business Strategy Consulting
• Organizational Development
• People & Ops
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Marketplace content:

• 3 tips & considerations when making your first marketplace hires
• Resource: A checklist to use for making your first marketplace hires
• ‍3 tips for developing a benefits program for new hires‍‍
• Resource: A guide to develop benefits programs for new hires‍

Links: Everything Marketplaces profile, LinkedIn

"Erika brings a variety of experience, skills, and also professionalism to the table. She's been key for helping us create more structure, process, and refine our roadmap for the Everything Marketplaces community. She also bring a great energy and is a great addition to teams & culture. Founders have always commented on how much they enjoy interacting with Erika, so her communication skills are also always noticed. Startups and venture funds will find her a superpower for community, marketing, and strategy. I highly suggesting working with her if you have the chance!"

- Mike Williams, Founder of Everything Marketplaces, Marketplace Capital

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