Dan Orkin is an experienced content, marketing, and operations leader specializing in launching and scaling P2P goods marketplaces. His career has centered on building best-in-class user experiences and robust communities that drive sustainable business growth.

As the first non-developer hire at Reverb, Dan built and scaled an omnichannel content strategy that established Reverb as the dominant brand in the used music gear marketplace, earning many millions of views and subscribers. At PangoBooks, his focus on creative merchandising, long-tail SEO, and social branding enabled the platform to break into the highly competitive book marketplace and scale from zero to 4,000 book sales daily.

Beyond content and marketing, Dan has led diverse operational functions including customer support, fraud and security, and product data teams. His expertise spans the full lifecycle of marketplace development, from initial launch through scaling and optimization.

Dan's approach combines data-driven strategy with creative execution, leveraging unique marketplace inventory to create standout content and communications that resonate across industries. His deep understanding of both buyer and seller dynamics has consistently driven community engagement and retention across multiple verticals.
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Dan can help with the following:‍‍

• Cross-channel content and marketing strategy: Using unique inventory to create content and communications that differentiate your marketplace in your vertical.
• Customer support and operations: Designing efficient and sustainable systems to delight customers at every phase of their marketplace journey
• Inventory management and merchandising: Leveraging technology to build comprehensive product databases and effectively merchandise and promote inventory.
• Community management: Working with buyers and sellers to build trust, loyalty, and organic growth within your ecosystem
• Retention marketing: Understanding the unique needs of different user segments and developing targeted communications that drive repeat engagement.
• Multi-channel growth: SEO, PPC, email marketing, social media, and integrated campaign management.

Marketplace content:

• 5 observations about P2P product & goods marketplaces (from experience at Reverb & PangoBooks)
• Sharing results after switching from influencer to inventory-based ad creatives for Meta ads
• How we built a large product database with 2M+ listings at Reverb

Links: Everything Marketplaces profile, LinkedIn

"Dan was an advisor for Jawa as I was scaling up our peer to peer marketplace. As a first time founder with limited resources, Dan was instrumental in helping me plan and prioritize growth strategies for both buyers and sellers. I enjoyed talking high level strategy with Dan, but he also had the tactical experience to help me troubleshoot paid marketing issues or get deep into a content strategy. I'd highly recommend working with Dan if you need support growing your business!"

- Amanda Stefan, CEO of Jawa

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