EM Group Chat #137: Alibaba B2B Marketplace Deep Dive & Insights With Katerina Petraki

Group Chats
B2B Marketplaces
Katerina Petraki

Recording of the Everything Marketplaces Group Chat #137 (8/1) with Katerina Petraki, who's the Head of Expansion at Alibaba B2B. Katerina currently leads strategy and expansion at Alibaba's B2B marketplace, which is the largest B2B global trade platform. Katerina is a leading mind when it comes to B2B marketplaces and is also an active angel investor & startup advisor.

0:06 Intro
1:01 Katerina's background
2:26 Joining Alibaba to lead international expansion
4:05 An overview of Alibaba's B2B marketplace
6:41 How the Alibaba B2B marketplace has evolved & scaled
10:16 How Katerina thinks about B2B marketplace growth & expansion
16:25 How Alibaba built out local partner ecosystems
19:13 The importance of building trust as a B2B marketplace
25:02 Challenges with B2B marketplaces
27:39 Group Q&A on trends & opportunities for B2B marketplaces
32:45 Group Q&A on how Alibaba initially offered marketplace financing
36:30 Group Q&A on how to ensure marketplace sellers meet expectations
44:11 Parting B2B marketplace advice & tips

Katerina on LinkedIn: https://www.linkedin.com/in/kpetraki
Alibaba: https://www.alibaba.com

Connect with Katerina in the Everything Marketplaces community.