EM Group Chat #078: Leading Growth At OfferUp With Ian Fliflet, Chief Growth Officer

Group Chats
Ian Fliflet

Recording of the Everything Marketplaces Group Chat #078 (11/23) with Ian Fliflet, who’s the Chief Growth Officer at OfferUp. OfferUp is a leading mobile-first marketplace for buying & selling items from others nearby. It's raised over $380M in venture capital from top funds like a16z and is notably one of the fastest growing consumer marketplaces over the past few years.

0:05 Intro
1:05 Ian's background
5:14 The scale OfferUp is at today
6:25 How OfferUp scaled so quickly as a marketplace
10:00 OfferUp as a horizontal marketplace
12:12 How OfferUp increases repeat purchases
14:04 Being a mobile-first marketplace
15:39 How OfferUp builds trust as a marketplace
16:55 The day-to-day as the Chief Growth Officer at OfferUp
19:59 The metrics that OfferUp focuses on as a marketplace
22:17 The fundraising journey raising $380M from top funds
28:35 Growth tips for early stage consumer marketplace founders
30:01 Group Q&A on OfferUp's strategy as a horizontal marketplace & their relationship with vertical marketplaces
33:16 Group Q&A on proving marketplace take rates & monetization
36:31 Group Q&A on brand vs. performance marketing prioritization & budget allocations
47:41 Group Q&A on OfferUp partnerships

Ian on LinkedIn: https://www.linkedin.com/in/ianfliflet
OfferUp: http://www.offerup.com

Connect with Ian in the Everything Marketplaces community.