EM Group Chat #151: A Deep Dive Into Indiegogo With Becky Center

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Becky Center

Recording of the Everything Marketplaces Group Chat #151 (2/6) with Becky Center, who's the CEO of Indiegogo. Indiegogo is a leading crowdfunding platform that’s helped over 900k+ projects get funded by connecting them with a community of over 9M+ backers. Prior to joining Indiegogo, Becky was at HealthJoy and before that spent 8+ years at Groupon, so she has some really great marketplace experience.

0:06 Intro
1:16 Becky's background
2:39 Becky's experience at Groupon
4:34 Key learnings from Groupon
6:18 Joining Indiegogo as the CEO
8:17 A brief history of Indiegogo
10:24 A walkthrough of Indiegogo as a crowdfunding platform
13:33 How Indiegogo helps creators with campaigns
14:55 Where demand typically comes from for backing campaigns
18:39 Operating in the crowdfunding space
21:54 Tips for early stage marketplace founders
24:07 Group Q&A on campaigns or projects that might fail
26:46 Group Q&A on growth strategies & learnings
29:50 Group Q&A on building trust as a marketplace
33:39 Group Q&A on marketplace curation
36:26 Group Q&A on learnings around campaigns
38:43 Parting marketplace advice

Becky on LinkedIn: https://www.linkedin.com/in/becky-center
Indiegogo: https://www.indiegogo.com

You can also find this group chat in audio format as an episode on our new Everything Marketplaces podcast on Apple Podcasts and Spotify. You can also connect with marketplace founders & leaders from our group chats in the Everything Marketplaces community.